It's subtle, but the Seattle advertising firm in charge of the re-design told the Wall Street Journal they took about five pounds off Larry.
His double chin is gone, his hair is shorter and you can see more of his shoulders, making his neck look longer.
The makeover is an apparent effort to emphasize health.
The new logo is already part of the company's web site and Twitter page.
The hope is that the new look will keep the 134 year old brand fresh.
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