Jenna Nielsen, 22, was found outside a convenience store near the State Farmer's Market. She had been delivering newspapers during pre-dawn hours that morning.
"We will never call it an anniversary because to me an anniversary is something you celebrate," said Nielsen's father, Kevin Blaine. "It certainly is nothing to celebrate."
Five years have come and gone without police arresting the man who killed Nielsen.
"We have one ultimate goal and that's to catch the guy that did this," said Blaine. "We always toss things back and forth as a family. You know, do we go out this weekend and pass out some more flyers? Do we think of anything, you know, to put in the public eye again?"
Police released a composite sketch, put up a website and raised a $15,000 reward for information.
"Anything can help," said Nielsen's brother, Jason Kubota. "Even if you think somebody else may have brought it up. I mean we have that $15,000 reward. We would love to give it over to somebody."
Nielsen was eight months pregnant. The family even worked with state lawmakers to pass a law protecting unborn victims. However, leads to catch the killer have since waned.
"We live on hope that someday he'll be behind bars," said Blaine. "You have to learn to cope with it. You can't put it behind you and make it go away."