Winston-Salem based Reynolds American has announced that it will match a price increase by competing cigarette maker Altria Group.
That means both companies are raising prices by 6 cents a pack starting Monday.
Reynolds brands include Camel and Pall Mall. Altria's makes Marlboro cigarettes.
The move follows two rounds of hikes last year.
The average price for a pack of Marlboro cigarettes in a convenience store is now more than $5.