DPAC tops nation in ticket sales

Image Courtesy of Durham Performing Arts Center

July 18, 2012 2:44:20 PM PDT
The Durham Performing Arts Center is the top selling theater in the United States so far this year, and ranks only behind a venue in Mexico City in world rankings.

Pollstar, a trade publciation that covers the concert industry worldwide, said DPAC sold more than 223,000 tickets so far in 2012.

"It's crazy to think sometimes that we were standing in a gravel lot four years ago and now look at where we are," DPAC Senior Director of Marketing Rachel Gragg said. "We have a great season ticket base. We have 10,500 season ticket holders currently and that number is still growing."  

But the DPAC is not the only local theater gaining international recognition. The Carolina Theater in Durham also made Pollstar's list.

The Carolina Theater ranks 88th out of 100 in the world, once there was concern that the DPAC would put the smaller theater out of business.

With $2 million in renovations to the city-owned theater and a visionary CEO who took over two years ago, ticket sales have since increased.

"We grew our ticket sales for our star series of LIVE performances by 120% over last year to this year. It's been incredible growth just because we've offered bigger shows." Carolina Theater CEO Bob Nocek said.

The Carolina Theater hopes those bigger shows will land them in the top 50 for ticket sales the next go round.

"There are still a lot of people in the Triangle, for all our success who still don't know what they're doing yet so we're going to continue to spread the word and continue to grow," said Nocek.

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