Michael Phelps leaked ad could mean Olympic trouble

United States' Michael Phelps poses with his gold medal for the men's 4x200-meter freestyle relay swimming final at the Aquatics Centre in the Olympic Park during the 2012 Summer Olympics in London, Tuesday, July 31, 2012. (Matt Slocum)
August 17, 2012 1:30:22 PM PDT
Swimming champion Michael Phelps might be in hot water with the International Olympic Committee after photos of his posing in a bathtub for part of a Louis Vuitton ad campaign were leaked on the Internet.

Phelps was photographed for the campaign in a bathing suit and goggles in a bathtub reportedly by photographer Annie Leibovitz. The photos were released during a time when Olympic athletes are banned from participating in marketing campaigns.

The regulation was introduced this year by the Olympic Committee and is known as Rule 40, prohibiting athletes from participating in advertising from July 18 to Aug. 15, which included periods before and after the Olympic Games.

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