One-year-old "Moose" was last seen on March 6 when he went outside and never found his way home to the Seven Paths and Lake Royale Community.
It's a loss that has hit Robyn Perkerson and her husband hard since the Chocolate Lab helped comfort them after their son left for college.
"Moose sort of filled an empty niche for us, you know. He was funny and sort of knows when things are rough," Perkerson said.
The family has been searching for Moose nonstop. They have posted flyers all over Spring Hope and nearby Bunn and hired a K9 search and rescue team to help look for him. Perkerson started documenting the search for Moose on Facebook.
"I was just saying it's day one, we haven't found him, and what happened, and I'd maybe tell a little story about Moose," Robyn said.
By day 19, Perkerson started to worry her posts were getting old. That day she decided to write what she thought was one last post about Moose.
"I said I wouldn't post anymore, and at that point I felt like someone had him. I wanted to say if that person was looking at Facebook, if you're looking, these are the things you need to know about him," Perkerson said.
Something about that plea touched the hearts of animal lovers everywhere. Within 24 hours, the last post had been shared 70,000 times. The explosion on social media and the amount of support has floored the family.
"It is about finding Moose, but it's a lot about people wanting to know they're doing good, and there are a lot of people who help each other," Perkerson said.
The family was not accepting money, but someone set up an account that collected money for the family to post as a reward. The account has reached $1,000.
The family posted their own $1,000 reward. They are hoping that incentive will prompt someone to bring their pup home.
Anyone with information is asked to call (252) 904-3894 or (252) 904-0328.