Red Hat building's top has some seeing red

July 17, 2013 5:45:26 PM PDT
Raleigh's skyline got a bold new splash of color this month, and it has some people in downtown buzzing.

Software company Red Hat unveiled a bright red sign atop its Wilmington Street high-rise building. However, the reviews range from great to downright ugly.

Dale Gibson, the managing editor at the Triangle Business Journal, wrote that the color choice makes it look like someone plopped a big box of cereal downtown.

"I immediately though 'Well that looks out of place,'" said Gibson. "In my opinion, and this is just my opinion, art is in the eye of the beholder."

The blog "Go Go Raleigh" is also giving the sign a big thumbs down as well -- calling the sign garish and not in keeping with the neighborhood.

There's no shortage of corporate logos on the skyscrapers nearby, but Red Hat sets a brand new standard. However, many welcome the change.

"I don't mind the sign at all," said Anna Wentlent. "It's like a statement of their commitment to the City of Raleigh"  

"It's in downtown," said William Sims. "You need something downtown to bring out some attention."

"I know that Raleigh, generally people like it for its small town feel and that because it doesn't have things like that, but it's growing," said Rebecca Garcia. "So I think with a growing town, you have to get used to things that come along with growth, like that big red sign."

Back at the Business Journal, the buzz over Gibson's article is overwhelmingly in Red Hat's favor.

"That's what I keep hearing, 'Leave them alone. They're doing a great job. Let them paint the whole building red if they want to,'" said Gibson.

Red Hat is taking the criticism in stride. They released this statement: "The feedback from our associates and community members has been overwhelmingly positive. Everyone seems excited and proud to see our brand represented in the growing and evolving Raleigh skyline."

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