The crash happened around 10 a.m. near the Gorman Street and I-40 intersection when an SUV came down the embankment.
Police say a 52-year-old William Darryl Martin, of Siler City, was pronounced dead at the scene of the single-vehicle crash.
Gorman Street had to be shutdown in both directions while authorities worked to clear the scene.
So far, police have not said what caused the wreck. However, it is believed to have been caused by a medical emergency.