Curry isn't even the highest-paid player on the Warriors. His star is on the rise again and so is his fortune, which could mean a bigger contract deal and new additions to the Curry merchandising empire.
RAW VIDEO: Watch as Steph Curry accepts second consecutive NBA MVP trophy
Curry's comeback after a knee injury was a jaw dropper, the stuff of legends. He scored 40 points in Game 4, 17 in overtime.
"When he finally connected, pounded his chest and was just like, I'm back, I'm here," said Warriors fan Joseph Sevier.
Sevier and buddy Jason Lee were in such awe. They bought Curry jerseys Tuesday.
Curry seemed humbled to receive the NBA's MVP award again this year, but this time was special.
"And to be the first unanimous MVP is something, I don't know even how to put it into words," Curry said.
PHOTOS: Warriors' Steph Curry accepts NBA MVP award
Curry led the Warriors to 73 wins this season, scoring 30 points per game, the first player to make 400 three-pointers in a season. Not bad, considering Curry is only the fifth highest paid on the team.
University of San Francisco sports marketing professor Michael Goldman says the Curry brand is about to explode. MVP gear is already for sale online.
VIDEO: 7 ways NBA MVP Steph Curry makes Dub Nation proud
"We're talking about the $20 million range, as opposed to $11 million range, so it will be interesting to see how Warriors negotiate that," Goldman said.
He's already the face of Under Armor, Apple, Muscle Milk and Brita water filters, with more deals likely on the way.
So, what's next? "Let's go win a championship," Curry said.
Dub Nation is beaming with pride.
"An amazing story, amazing hero for the bay. I'm proud to be a Warriors fan," Sevier added, a pride he shares with the rest of Dub Nation.
Click here for the latest on the Warriors.
Steph Curry is the 11th player to win back-to-back MVP awards, joining a who's who of NBA legends. pic.twitter.com/SJdXmCz4Hf— SportsCenter (@SportsCenter) May 10, 2016
73-9— SportsCenter (@SportsCenter) May 10, 2016
Final NBA MVP voting results:— SportsCenter (@SportsCenter) May 10, 2016
1) Steph Curry
2) Kawhi Leonard
3) LeBron James
4) Russell Westbrook
5) Kevin Durant pic.twitter.com/fBIJacdEQc
Stephen Curry earned all 131 first-place MVP votes, the first unanimous winner in the award's 61-season history. pic.twitter.com/Drmdr0trDZ— WarriorsPR (@WarriorsPR) May 10, 2016
Largest % of votes received, MVP voting history— NBA on ESPN (@ESPNNBA) May 10, 2016
Curry: 100%, '15-'16
LeBron: 99.8%, '12-'13
Shaq: 99.8%, '99-'00
Garnett: 99.1%, '03-'04
Curry made last year's MVP season look like a down year. Enjoy it. You're witnessing history. https://t.co/V6SPDQusPb— Casey Pratt (@CaseyPrattABC7) May 10, 2016