The site, and Facebook page of the same name, has been gaining support since Chancellor Holden Thorp's announcement about Davis. According to the website's creator, who writes under the name "Dr. E. Bly," the beef lies strictly with the Chancellor's leadership and not with Davis or the football team.
ABC11 reached out to Bly for comment, but alumni we spoke with have mixed opinions about ousting Thorp.
"Being a big Carolina fan, I wish things would have happened differently," alumnus Gary Jackson said.
"I just think it's kind of ironic that Mr. Thorp made the decision right after meeting with the board of trustees, so it makes me think that had a little something to do with it," alumnus Steven Couper said.
Wednesday UNC spokesperson Nancy Davis told ABC11 Eyewitness News UNC has received 1,000 emails since the Davis announcement. Most were not positive. Davis says Thorp has the full support of the board of trustees and many faculty members, and he still believes he made the right, but unpopular call.
With fireholdenthorp.com gaining attention and support, the question is will any of it change Thorp's fate at UNC? What about the fan base, will it wane?
Fans say not a chance.
"I'll always be a Carolina fan," Arlene Jackson said.