Wilson Police Department public information officer Sgt. John Slaughter said there were five students and two adults on the bus when it collided with a Lincoln at the corner of Forest Hills and Cardinal Drive.
The driver of the Lincoln - 69-year-old Robert Lee Hills of Wilson - was killed. No one on the bus was hurt.
Slaughter said the investigation into the cause of the crash was underway, but it appears both vehicles were travelling at the 35 mph speed limit.
"Speed does not seem to be a factor. However, if you do have two vehicles going 35 mph, the impact is similar to hitting a brick wall at 70 mph," he explained. A couple living in a nearby home heard the accident happen.
"I thought we were having another earthquake. It was so loud. My husband was at the breakfast table, and he said it absolutely shook the unit," said Judy Matthis.
John Carpenter and his 12-year-old daughter witnessed the crash.
"She had gotten out of the car. I told her not to, but she wasn't listening. She got out and she saw it, she's pretty shook up," he said.