Phelps was photographed for the campaign in a bathing suit and goggles in a bathtub reportedly by photographer Annie Leibovitz. The photos were released during a time when Olympic athletes are banned from participating in marketing campaigns.
The regulation was introduced this year by the Olympic Committee and is known as Rule 40, prohibiting athletes from participating in advertising from July 18 to Aug. 15, which included periods before and after the Olympic Games.
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