Household Results of May Sweeps Are In with ABC 11 winning or tying WRAL-TV in 21 key specific programs… including 10 local newscasts!1
(June 1, 2013) More momentum this May for ABC11! With May sweeps just completed, ABC11 Eyewitness News continues its steady growth year-to-year, with increases in household ratings at 5:00am, 5:30am, 6:00am, 12:00n, and 5:30pm.2 But that's not all. Eyewitness News also grew closer to its nearest competitor in EVERY Monday through Friday newscast starting from 5:00am.3 In fact at 11:00pm, ABC11 Eyewitness News closed the gap to within 1 household rating point of WRAL-TV! Last year, 3 rating points separated the stations Monday-Sunday 11:00-11:35pm.4
With the year to year growth of "Eyewitness News" and the strength of ABC's "Good Morning America", ABC11 maintains its #1 position in the morning news block of 4:30am to 9:00am. And with the power of its daytime, access, prime time and weekend morning news, the station tied WRAL-TV for #1, sign-on-to-sign off. 5
ABC's primetime highlighted the May sweeps. "Dancing with the Stars" was the #1 reality show easily beating "American Idol" and "The Voice". "Scandal", "Castle" and "Grey's Anatomy" were among the top dramas. 6
Perhaps the biggest news to come out of May sweeps, however, was ABC's announcement of the rollout of the much anticipated WATCH ABC service. ABC11 will be the FIRST local station to provide this live streaming service in the region.
The new WATCH ABC service provides viewers for the first time ever with live access to their favorite ABC shows and local market programming, as well as a variety of on-demand content -- in more ways than ever before at home and on the go around town. In addition to allowing live linear streaming of viewers' local ABC stations, the new authenticated WATCH ABC service will include the great, on-demand full-episode viewing experience that the ABC Full-Episode Player and ABC Player app have offered, respectively, online and via tablets and phones. Viewers can access WATCH ABC online at ABC.com or by downloading the WATCH ABC app on their iOS or Kindle Fire devices. The WATCH ABC app will be available on Samsung Galaxy devices this summer.
Currently Disney/ABC Television Group has agreements in place for its authenticated WATCH products with a variety of Multichannel Video Program Distributors (MVPDs), including Comcast, Cablevision, Cox Communications, Charter Communications, Midcontinent Communications and AT&T U-verse.
The WATCH project will roll out in the Triangle before the beginning of the fall season.
Contact: Andrea Mobley, 919-687-2242
Source: Nielsen, DMA Household Rating Live Same Day, April 25th to May 22nd, 2013 & Live Same Day, April 24th to May 23rd 2012.
1ABC11 #1 or tied for #1(household rating-rounded),M-F 430-5am "Eyewitness News", 5-530am "Eyewitness News", 6-7am "Eyewitness News", 7-9am "GMA", 9-10am "Kelly&Michael", 10-11am "Rachael Ray", 2-3pm "General Hospital", 7-730pm "Jeopardy", 730-8pm "Wheel of Fortune", Sat/8-9am "Eyewitness News", Sat/9-10am "Eyewitness New" , Sat/630-7pm "ABC News", Sat/7-730pm "Jeopardy" , Sat/730-8pm "Wheel of Fortune", Sat/1135pm-12m, Sun/6-7am "Eyewitness News", Sun/7-8am "Eyewitness News", Sun/8-9am "Eyewitness News", Sun/1135pm-12m "Eyewitness News", M-Sat/8-11pm/Sun/7-11pm (Primetime ROS) & M-Sun/6am-2am (sign-on-to-off).
2WTVD May'12 & May'13 (household rating/10ths) "Eyewitness News" M-F 5-530am +12% ,530-6am +11%, 6-7am +8%, 12n-1230pm +25%, 530-6pm +1%.
3WTVD May'12 & May'13 (household rating/10ths) "Eyewitness News" M-F,5-530am, 530-6am, 6-7am,12n-1230pm, 5-530pm, 530-6pm, 6-630pm & 11-1135pm.
4WTVD & WRAL May'12 & May'13 M-Sun/11-1135pm (household rating: May'12 WTVD (6), WRAL (9), May'13 WTVD (6), WRAL(7).
5WTVD & WRAL May'13 (household rating & share rounded 5 rating/11share for each station), Monday-Sunday/6am-2am Sign-On-To-Off VIP daypart section.
6Nielsen Top 12 Primetime Ranker (household rating/10ths).