CARRBORO, N.C. (WTVD) -- When Teddy Diggs opened Coronato Pizza, he was setting out to offer authentic Roman fare after taking countless trips to Italy. He's trying now to open people's eyes, not only through what's on their plate, but also in their glass.
Diggs is taking alcohol off the menu.
Customers can still order a specialty beverage but it will be served san spirits.
"We've had people who have been upset and not really understanding it, and that's OK. I wouldn't have understood it at previous points in my life either," Diggs said.
The decision is certainly risky for a restaurateur -- especially during these uncertain times. Diggs' choice was two-fold.
Many of the mocktails he's making feature local products.
He's supporting other small-business owners and hoping to introduce customers to area offerings.
Diggs also has reached the point where he feels comfortable being honest with his guests.
"I am sober for over a few years now, and it was a big decision, an important decision in my life, one that I'm very passionate about and proud of," said Diggs.
He's living a more authentic life and getting rid of temptations for himself, as well as employees.
Diggs says some of his staffers have begun walking the path of sobriety while working at the restaurant.
"Our industry is known for a lot of challenges, especially substance abuse," he said. "You shouldn't have to feel, if you have mental challenges or personal challenges, that you're putting yourself in an environment where you're overworked, and constantly around vices that you can turn to numb the senses."
He says he is starting to see a shift in attitudes as his menu goes sober.
"What I want, and what we're getting more of is people willing to give everything a try.," Diggs said. "So instead of just writing it off and saying 'no alcohol, no thank you, we won't be coming back,' which some guests have done, we're having more people saying 'let's give it a try, what do you have to offer?' and we're putting a lot of effort and energy into all of the offerings we do provide right now."