RALEIGH (WTVD) -- A steamy new film that's about to target adult moviegoers is already targeting shoppers at local Target stores. It's "Fifty Shades of Grey" meets family-friendly.
It hasn't even premiered yet, but merchants are already capitalizing on the Fifty Shades of Grey film frenzy. Along with the movie and very adult, even sado-masochistic, book trilogy, there's also a pleasure collection being sold. The items are out at family-friendly Target stores right here in the Bible Belt.
"Oh my God, is it really?" said shopper Erin McGrath.
"I don't know. I'm at a loss for words," said shopper Ellen Bass.
To the shock of some shoppers, the store is selling specially-marketed massage oil, a blindfold set, lubricant, and a vibrating love ring.
"I would feel uncomfortable if I was walking with my parents and passed that in Target," said shopper Lisa Simonelli.
Some are surprised where the stuff's on display. At one location, it's shelved right by the shampoo.
"They shouldn't be selling it and if they are selling, they should be selling in the appropriate area of Target," said Bass. "You wouldn't take your child down the aisle with the lubricant or the condoms."
Target stands by the sales.
"As a national mass retailer, we carry a broad assortment of merchandise. The Fifty Shades of Grey products are not exclusive to Target.
Our stores were directed to place them on a side cap in an adult health area of the store," said Target spokesperson Molly Snyder.
Not everyone is offended.
"It doesn't like explicitly say 'Look at this. It does this.' It's kind of discreet," said shopper Lindsey Kniffen.
"We don't have no moral objection to it," said shopper Jay Kniffen. "Couples should be able to do whatever they want to do."
Target would not say if there are plans and like the sign says "expect more."
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Some shoppers uncomfortable with items from 'Fifty Shades of Grey' on Target shelves
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