California shop brews $75 cups of coffee

SAN FRANCISCO -- A coffee roaster in California is about to brew up something different: the world's most expensive cup of coffee.

Klatch Coffee Roasters will be selling the super exclusive Elida Geisha 803, which costs $803 per pound wholesale. After roasting, it's closer to $1,200 a pound.



The cups of coffee will be sold to customers for $75.

"It's a unique coffee that comes from Panama," said co-owner of Klatch's Northern California location, Bo Thiara. "It's by far better than any of the coffee you hear about that comes from animals."

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Thiara is describing the Kopi Luwak variety of coffee, which is made from cat-like mammals that are fed the beans and then pooped out, which to many is considered more a fad than specialty that attributes to the coffee's taste.

The Elida Geisha 803 was auctioned off to buyers all over the world. Out of an available 100-pounds, Klatch roasters owns the only 10-pounds in the entire United States.
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