Krispy Kreme apologizes for 'KKK' doughnut club

Krispy Kreme Doughnut Corporation logo. (PRNewsFoto/Krispy Kreme Doughnut Corporation)

Krispy Kreme is taking heat after a store in England promoted a "KKK" doughnut club on its Facebook page.

The company says KKK stands for "Krispy Kreme Klub" with a 'K' instead of a 'C' in club.

It was used to advertise in-store doughnut decorating events in Hull, England.

The letters, of course, reminded many of the Ku Klux Klan white supremacist group.

Krispy Kreme has released an apology.

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