Dispatchers said a call came in about a fire at King's on Salisbury Street just after noon on Friday.
Crazy fire inside King's @ Wrightsville beach- please pray for the people inside pic.twitter.com/TYsQAjEAHw— Jordan Kuhner (@Jj_Kuhnerr297) April 29, 2016
Town Manager Tim Owens said there are no reported injuries, according to ABC11 affiliate WWAY.
Officials worked to extinguish remaining hot spots for most of the day Friday. Crews on the scene said the store is completely gutted.
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