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"I would not wear this sticker. I would not stop at the booth," said Catina Jones, a Durham resident. "It represents hatred. I know they say it's heritage, but to me, it's hatred."
Lamar Pender, one of the group's members who helps manage the booth says reaction has been overwhelmingly positive.
"(Reaction has been) very good, very good," he said.
Pender's great-great grandfather and two great-great-great grandfathers fought for the Confederacy. He said his stickers and literature are about preserving what he calls "the good name of Confederate soldiers."
He disagrees with the argument that the Confederacy's main goal was defending the enslavement of millions of African-Americans.
"(Confederate soldiers) were fighting for their home and country, their livelihood," Pender said.
But in the Confederate battle flag's more recent history, it's been used as a symbol by pro-segregationists and white supremacists.
"And we don't agree with that," Pender said. "We don't believe in their using one of our symbols for racism, as promoting racism, because we do not."
Nevertheless, after multiple complaints that the stickers and the message should be barred from this state-sanctioned event, Fair organizers are pledging to study the issue.
"You start to get into questions about First Amendment issues, and like I said, we want to take a look at it after the Fair," said Department of Agriculture spokesperson Brian Long.
One member of the Sons said that prior to 2015 they had never heard any complaints about the stickers. But as the nation's political climate quickly changes, the question to State Fair organizers is: will the Fair change with it?