The Kannapolis Intimidators are currently named in honor of racing legend Dale Earnhardt, who bought a share of the team before the 2001 season. However, the team is moving to a new stadium in 2020 and taking that opportunity to get a new name.
The team has launched a Branded New By You campaign, and are asking fans to suggest new names for the franchise.
However, the initial reaction has not been great. In a day, more than 1,000 people replied to the team's Tweet about getting a new name, most of those replies urge the team to stick with the Intimidators moniker.
NO! You can't replace a legend pic.twitter.com/gE1o0Lj1in— Thomas Goris (@ThomasGoris88) February 6, 2019
Dale Earnhardt Jr. even took to Twitter to say how proud his father was to have the team honor him with their name.
I remember how proud dad was of this. What a shame it has to end. https://t.co/aln2uVgPNt— Dale Earnhardt Jr. (@DaleJr) February 7, 2019