Before Thursday's news, the Patriots were listed at 10-1 to win the Super Bowl, behind five teams, at the Westgate Las Vegas SuperBook. After the news, the Patriots moved to 8-1, co-favorites in the AFC with theIndianapolis Colts,and behindonly the Green Bay PackersandSeattle Seahawksin the Super Bowl race.
With backup quarterback Jimmy Garoppolo expected to start, the Patriots had been listed as three-point favorites over the Steelers for months. They were moved back to 6.5-point favorites Thursday morning at Nevada sportsbooks William Hill and CG Technology, similar to where they were months ago when the earliest NFL lines were released.
In April, a day after the NFL regular-season schedule was announced, the Westgate Las Vegas SuperBook opened the Patriots as six-point home favorites over the Steelers.
Just weeks later, on May 11, NFL commissioner Roger Goodell announced Brady would be suspended for his alleged role in the Deflategate controversy, causing the point spread to fall to as low as NE -1. In anticipation of an appeal from Brady, the SuperBook elected to take the game off the board. Other shops kept it up, though, with the Patriots listed as three-point favorites all the way up until Thursday's ruling.
The Patriots, always one of the most heavily bet teams, attracted the bulk of the early action. As of Thursday morning, the Patriots-Steelers game had generated three times more bets than any other Week 1 game at William Hill. Eighty-one percent of the money that had been wagered was on New England, according to William Hill director of marketing Michael Grodsky.
MGM vice president of race and sports Jay Rood said he had taken twice as much money on the Patriots as the Steelers at his book, including a mid-five-figure money-line bet on New England -155 in early August.
At the MGM, the Patriots were in the top five in terms of number of bets and the amount of money wagered on the book's odds to win the Super Bowl.
Upon the news breaking, William Hill pushed up the Patriots' season win total from 10 (-155o) to 10.5 (-115o) and moved Brady's odds to have the most passing yards in the regular season from 40-1 to 15-1.
Mark Schlereth: 'I would not want to be the Pittsburgh Steelers'
The NFL Live crew breaks down the first game of the NFL season between the Pittsburgh Steelers and the New England Patriots and how the dynamic has changed now that QB Tom Brady will be playing.