The latest stigma the toy mogul is fighting? Physical disabilities.
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Within the last few years, Mattel has taken on the toy world to defy stereotypes and issues related to gender, religion, occupation and heteronormativity.
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The new dolls, which will be released in June, will have a prosthetic leg or a wheelchair.
The toys are part of Mattel's 2019 Barbie Fashionistas line, which aims to give children a more diverse and realistic representation of beauty.
"As a brand, we can elevate the conversation around physical disabilities by including them into our fashion doll line to further showcase a multi-dimensional view of beauty and fashion," Mattel said to CNN in a statement.
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The dolls were made possible by a collaboration with 13-year-old Jordan Reeves, a disability activist who was born without a left forearm.
Creators also worked with UCLA Mattel Children's Hospital to design the wheelchair. The company will also release a ramp that is compatible with Barbie's DreamHome.