The bigger the business got, the bigger Jabaley got - literally. He found himself weighing more than 300 pounds and worse, had a brain tumor.
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That's when he realized he wasn't chasing the dream he always had, to be an athlete.
He made a contract with himself in 2017 saying he would be in the top 1 percent of athletes in the world.
That's what he is aiming for right now.
Duke basketball players write their dreams on the Dream Machine Tour bus
He created the Dream Machine Tour. People can write down their dreams directly on his bus - reminding them why they are living.
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Jabaley is biking from Los Angeles to New York City, with the bus following, stopping in cities spreading his message.
His latest stop was Duke University, where members of the basketball team had the opportunity to write down their dreams.