Emerald Isle town officials said a 41-year-old man drowned. He was pulled from the ocean around 2:30 p.m., and although crews tried to revive him, they were unsuccessful.
Morehead City fire officials confirmed there were multiple water rescues Wednesday between Emerald Isle and Atlantic Beach due to strong rip currents.
Red flags remain in place at the beach and authorities are encouraging people to stay out of the water.
How to survive a rip current
How to survive a rip current