Pantone chooses 'Greenery' as 2017's color of the year

Thursday, December 8, 2016
The color experts have spoken: 2017 will be the year of green.

Pantone Color Institute unveiled on Thursday its choice for the upcoming color of the year, "PANTONE 15-0343 Greenery."
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Pantone's choice is made by color experts analyzing trends in fashion, film, technology and more. The "life-affirming" color also has a symbolic meaning for the social and political climate, the Institute explained.

"Greenery bursts forth in 2017 to provide us with the hope we collectively yearn for amid a complex social and political landscape. Satisfying our growing desire to rejuvenate, revitalize and unite, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose," the announcement reads.

"Greenery" is a specific shade of "tangy yellow-green," but green in general is trendy for a variety of reasons, the Associated Press and the New York Times note.



Though green may typically be a difficult color to wear, some are embracing it, notably Julianne Moore at the Screen Actors Guild Awards.
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Julianne Moore arrives at the 22nd annual Screen Actors Guild Awards at the Shrine Auditorium & Expo Hall on Saturday, Jan. 30, 2016.

Matt Sayles/Invision/AP


The "green in fashion" trend isn't just for clothing, it's for hair. Kylie Jenner dyed hers earlier this year.



Green is big in tech and adds a pop of colors to everything from logos to head buds, the Associated Press points out. In automotive, both Skoda and Mercedes unveiled green cars for next year.


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Finally, green is trendy because of its connection to environmental movements like recycling and organic food.

Workers harvest greens at Pete's Greens in Craftsbury, Vt. in a file photo.

Toby Talbot/AP Photo


Above all, green is about a fresh start, the Institute said.

"Through its reassuring yet assertive vibrancy, Greenery offers us self-assurance and boldness to live life on our own terms, during a time when we are redefining what makes us successful and happy."

The Associated Press contributed to this report.
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