Officials responded to reports of a wreck about 1 p.m. at Clayhole Road and Crawford Road just outside Coats.
The North Carolina Highway Patrol told an ABC11 breaking news crew at the scene that a pickup apparently ran a stop sign on Clayhole Road hitting a motorcyclist traveling on Crawford Road.
First responders found the motorcycle in the front yard of a home and the pickup in the roadway. The driver of the motorcycle was taken to a hospital but later died.
The pickup driver was not injured.
No charges have been filed at this time. The crash remains under investigation.