Hulu said it will offer the first year of the streaming service for $5.99 a month to new customers. Hulu's per-month rate regularly costs $7.99 a month.
The rate is being offered for a limited time, according to the service.
Coincidentally, Hulu's announcement comes a week after Netflix announced it's raising some of its prices.
READ MORE: Netflix announces price hike
Hulu is riding the momentum of its Emmy wins for "The Handmaid's Tale" as well as the defection of popular "30 Rock" from Netflix.
Shows from ABC, NBC, and Fox are featured on Hulu.