Taylor, who grew up in Chapel Hill, announced the "James Taylor Million Meals Challenge" on his Facebook page Tuesday.
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The food donated during the challenge will benefit people in 23 eastern North Carolina counties.
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Taylor, his wife, and their friends vow to match all donations to the food bank (up to 1 million meals). The challenge runs until the end of October.
Remember, you can donate non perishable food or money. A $10 donation allows the food bank to provide 100 meals.