McDonald's is joining the growing list of fast-food restaurants experimenting with plant-based meat.
Starting Monday, a select few McDonald's restaurant customers can try a P.L.T. burger. That stands for plant, lettuce and tomato.
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The trial run will last 12 weeks and is only happening at 28 locations in Ontario, Canada.
McDonald's entry into the alternative meat arena has been long predicted. It's been a breakthrough year for companies such as Beyond Meat and Impossible Foods as they work to perfect the no-meat burgers. Beyond Meat's stock has risen by more than 430% from May to July since going public. Impossible Foods earned more than $750 million but remains private. The two companies are now on fast-food menus across the country.
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Burger King conducted similar testing of its plant-based Impossible Whopper before rolling it out nationwide last month due to high demand from customers. Last month, KFC teamed up with Beyond Meat and began testing plant-based chicken nuggets and boneless wings at an Atlanta restaurant. Carl's Jr. and Del Taco are also selling Beyond Meat products.