It happened around 11 p.m. near Cumberland Street.
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Police said a 2003 Mazda sedan ran off the road and struck a utility pole, snapping it in half.
The driver, 38-year-old Keo Lee Hammonds, was pronounced dead at the scene.
Authorities had to shut down Murchison Road to investigate, but later reopened the roadway around 4 a.m.
Anyone with information about the crash is asked to contact officers with the Fayetteville Police Department's Traffic Unit at (910) 433-1807 or Crimestoppers at (910) 483-TIPS (8477). Crimestoppers information can also be submitted electronically, by visiting http://fay-nccrimestoppers.org and completing the anonymous online tip sheet, or by downloading the FREE "P3 Tips" app available for Apple devices in the Apple App Store and available for Android devices in Google Play.