Nike is launching a sneaker subscription service for kids.
The footwear company announced the debut of Nike Adventure Club on Monday.
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The program gives parents three options to buy shoes for their kids.
Four pairs of sneakers a year for $20 dollars a month, $30 dollars a month for six pairs and $50 dollars a month for up to 12 pairs of shoes.
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The Nike Adventure Club is targeting parents in rural areas and suburbs where they might not have time to travel to a store.