Fayetteville Police Department said the incident happened around 7:30 p.m. on Murchison Road near Country Club Drive.
Officers found two people who had been hit by a car and took them to Cape Fear Valley Medical Center where one died. The other pedestrian, a 24-year-old man, had what police described as non-life-threatening injuries.
Fayetteville police identified the pedestrian who was killed as 24-year-old Titius C. Patterson.
All outbound lanes on Murchison Road were closed at Country Club Drive as police investigated. The lanes reopened about 10:20 p.m.
Police had little information about the suspect vehicle, saying only that they are looking for a burgundy sedan.
It was the second deadly incident in Fayetteville involving a pedestrian Thursday. Earlier in the day, 24-year-old Phelan Osborn was struck and killed by a vehicle on Raeford Road.
Anyone with information regarding the hit and run is asked to contact the Fayetteville Police Department's Traffic Unit at (910) 433-1807 or Crimestoppers at (910) 483-TIPS (8477).