Miss North Carolina USA controversy sparks discussion about social media's lasting impact

Updated 2 hours ago
The dethroning of Miss North Carolina USA 2026 has sparked a broader online discussion about digital footprints and the lasting impact of social media activity.

Kimberely Simon, a data and cyber security expert, said online posts can have long-term consequences because digital content is increasingly scrutinized in professional and public settings. The conversation gained renewed attention after Brittany Boltinhouse, Miss North Carolina USA 2026, was stripped of her title following resurfaced social media posts.

"Whether you're applying for a job or you're running for office or you're competing for a title, people are increasingly looking up your digital footprint along with your resume," Simon said.

She said people often face consequences for their online activity, even when they are unaware of it.

"People are definitely paying for what they post online whether they know it or not. So, if you apply for a job or you're being considered for a position and you've got a lot of inappropriate posts online, you may never be told that's not why they didn't reach back out. But it certainly paints a picture of who you are," Simon said. "Think of it this way: every post that you make is part of your legacy."



Jeff Phillips, a longtime pageant judge at both the local and state levels, agreed, saying public figures face heightened scrutiny that can extend to their past behavior and online presence.

"Once you step into a position, you've got to be aware that you are going to be and always be a public figure," Phillips said, "and that takes on an entirely different type of scrutiny and spotlights that are put on you."

Simon also said advances in artificial intelligence have made it easier to uncover old online activity.

"AI has really changed the game. Years ago, someone would have to manually search through 1000s of posts to find something today. AI can quickly scan through years of social media activity. It can identify patterns. It can surface content in minutes that you posted years ago," she said.

As students prepare to return to the classroom, Simon encouraged teens and parents to regularly review their online presence.



"Every few months, search yourself and your children's name online. Search what comes up when you Google yourself. So, review your old social media posts as well. Remove anything that no longer reflects who you are today," Simon said.

She also offered a simple recommendation for social media users before posting content online.

"Don't post when you're angry. Don't post when you're emotional. Don't post when you're trying to be funny on someone else's expense. A few seconds of thinking can save you years of regret," Simon said.

The discussion serves as a reminder that online activity can remain accessible long after it is posted and may shape how others perceive a person in the future.

Copyright © 2026 WTVD-TV. All Rights Reserved.