DURHAM, N.C. (WTVD) -- Rise Biscuits and Donuts is hoping a name change will help the business continue to grow.
According to ABC11's newsgathering partners at the News & Observer, the Durham restaurant chain is shifting its focus away from donuts and toward fried chicken.
[Ads /]
Rise Biscuits and Donuts will now be known as Rise Southern Biscuits and Righteous Chicken.
The company currently has 15 locations in North Carolina, Maryland, Virginia, Georgia and Tennessee--and more locations are on the way.
[Ads /]
The shift in focus is a push to give those newly opening restaurants in the best chance to succeed.
Head over to the News & Observer for more information about what the name change will mean to Rise's menu.