The move comes several weeks after a University of South Carolina student was killed after getting into a car she had mistaken for her Uber ride.
RELATED: Father of SC student murdered after mistaking car for Uber: 'I can't tell you how painful this is'
Uber said Thursday it will send push notifications to riders reminding them to check the driver and vehicle.
The alert will include the driver's name, photo, license plate number and vehicle make and model.
The new features will be rollout out first in Columbia, South Carolina and later nationwide.