BERKELEY, Calif. -- Bay Area Children's Theatre has been serving kids through professional musical theatre for 17 years.
"Pre-COVID, we were serving an audience of 175,000 people per year through live theatre engagement," says Bay Area Children's Theatre CEO and Founder Nina Meehan.
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When the company closed its doors due to the pandemic, Meehan recognized a creative void in the community.
"Parents and kids and grandparents needed engagement so much during that original first shelter-in-place," Meehan recalls. "We just pivoted and figured out how to reinvent."
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Meehan and her team felt the show must go on and they dreamt up "Play On!", a screen-free audio musical subscription box.
"We developed this idea of not just an audio musical, not just a box that is a story engagement activity," Meehan explains, "What happens when you put them together...the kids get to literally create a little musical right there in their living room."