By evening, fire crews were pouring water on what is left of That Place Inc., on West Highland Avenue near Church Street.
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Everyone inside the warehouse escaped unharmed.
The fire broke out around 10:45 a.m. in a back room according to the owner, Victor Padgett.
The furniture-making business sold products all across Raleigh and the Southeast.
There's a gold-buying station next door.
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This warehouse has been a staple here in downtown Rocky Mount for 40 years.
According to Padgett, the business doesn't have insurance.
He told ABC11 that he has lost $1 million in equipment, lumber, and finished furniture.
Firefighters will enter the building Friday to investigate what caused the fire.