"Fans on social media have already been participating in pairing wine with Cheez-It flavors for years," Kellogg's marketing director Jedd Delonis said. "So we're excited to deliver on that specific consumer trend."
In addition to the red wine and classic Cheez-It combo, House Wine and Kellogg's are recommending consumers try some other pairings such as Malbec and Zesty Cheddar Ranch, Rosé and White Cheddar and more.
The combo box will only be available for a limited time.