CHICAGO -- Zima, the clear malt beverage that has was popular in the 1990s, could be making a comeback, according to multiple reports.
Chicago-based MillerCoors confirmed the relaunch to the Chicago Tribune and Crain's Chicago Business. The beverage was discontinued in 2008 due to slumping sales.
[Ads /]
The company has submitted "new label" paperwork with the Food & Drug Administration, a source confirmed to ABC7 in Chicago.
Beer Street Journal first reported that distributors have started to see Zima in their portfolio.
[Ads /]
Zima is expected to be back on retailers' shelves sometime this year, though timing wasn't immediately clear, Crains reported.
Report a Typo
WLS