UNC announced Friday it had sold more than 43,000 units of alcohol in the team's three home games.
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This is the first season public North Carolina universities have been allowed to sell alcohol at games. State lawmakers passed a law allowing the sales just weeks before the football season started.
The universities added beer, wine and hard seltzers to their concessions.
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UNC released the following sales figures for the games so far this season:
- Miami (Sept. 7) -- $325,000 in net concessions sales: 15,180 bottles of water, 10,732 cups of soda, 12,867 units of alcohol
- App St. (Sept. 21) -- $393,000 in net concessions sales: 20,666 bottles of water, 9,599 cups of soda, 14,651 units of alcohol
- Clemson (Sept. 28) -- $416,000 in net concessions sales: 21,952 bottles of water, 9,915 cups of soda, 15,737 units of alcohol