It happened just before 2 p.m. near the Bogue Inlet Pier.
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Authorities received a call for swimmers in distress, but by the time they got to the scene, the four people had been pulled ashore by surfers.
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Officials say a 48-year-old man was in critical condition after the incident and was sent to a nearby hospital. Additionally, CPR was performed on one of the men involved and he was sent to the hospital.
The beach was flying yellow flags on Sunday afternoon, indicating dangerous currents or high surf.
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The current conditions of all of the people involved have not been released.
This is a developing story. Please check back for updates.
You can click here to see tips on surviving a rip current.