The National Retail Federation said nearly 67 million people across the country are considering shopping Saturday.
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It was started by American Express in 2010 to encourage people to support local businesses.
The Downtown Raleigh Alliance is putting on a welcome booth Saturday from 11 a.m. until 2 p.m. on Hargett and Wilmington Streets.
They'll give out canvas bags and a map of where you can shop local.
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The alliance said 93 percent of downtown Raleigh retailers are locally owned and independent.
"We want people to come out and support them," said David Moore, of Downtown Raleigh Alliance.
For Small Business Saturday, Deco Raleigh will be giving out free mimosas and Christmas cookies. Plus, Holly Aiken bags will be 25 percent off.
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"It's definitely one of our busiest days of the year," said Savannah Bridges, Deco Raleigh Store Manager. "It kind of kicks off the holiday season."
Bridges said Small Business Saturday is catching on.
"Compared to an average Saturday, maybe in September or July or whatever, we're definitely over triple what we would normally do," Bridges said. "So it's definitely a big day for us."
"When you shop downtown, you actually give more to the community," Moore said. "That's really important. That's what we want people to know."