Greg Olsen, Cam Newton, Panthers support charity with custom cleats

Though the NFL normally cracks down on players wearing custom footwear, this week will be an exception.

As part of the #MyCauseMyCleats social campaign, hundreds of players will don personalized cleats supporting charity foundations of their choice. ESPN has been keeping tabs on some of the most interesting designs,including that of Carolina Panthers tight end Greg Olsen.

Olsen's cleats support his charity The HEARTest Yard, an organization devoted to combatting Congenital Heart Disease among infants:

Cam Newton is also reportedly participating, and will wear cleats that support his personal foundation, the Cam Newton Foundation. There's no word yet on what the cleats will look like.

This is the first year of the #MyCauseMyCleats campaign, but with so many players embracing the opportunity, it wouldn't be a surprise to see it become an annual staple.