Southwest Airlines reports loss of $100 million in business following deadly mid-air accident

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Friday, July 27, 2018
Southwest loses $100M in business
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Southwest loses $100M in business folllowing deadly mid-air accident: as seen on Action News at 4 p.m., July 26, 2018

Southwest Airline said the deadly mid-air accident that forced an emergency landing at Philadelphia International Airport and caused a passenger's death cost the company $100 million in business.

Passenger account from inside Southwest plane. Walter Perez reports during Action News at 4pm on April 17, 2018.

The company said it is still feeling the impact from the accident.

Back in April, debris from a failed engine shattered one of the plane's windows, nearly sucking passenger Jennifer Riordan out of the plane.

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Marty Martinez

Other passengers pulled her back in, but Riordan later died from her injuries at the hospital.

Woman killed in Southwest plane tragedy called 'selfless.' Sarah Bloomquist reports during Action News at 4pm on April 18, 2018.

Southwest pulled all advertising after the incident and had said it was bracing for an impact on bookings.

Southwest's CEO said he expects the financial effects of the accident to abate in the third quarter.