The new effort will be called "Opportunity Now," Trump said at the North Carolina Opportunity Now summit in Charlotte. He called it "a big deal" that would involve community leaders, workers, entrepreneurs, employers and faith leaders.
The president also touched on his recent acquittal in the impeachment trial.
"It was the impeachment hoax. That was a thing of the past," he said of his Democratic accusers. "Now they have a failed impeachment hoax. They can put that on their resume."
Following crowd’s lead, @POTUS @realDonaldTrump jokes about “#ImpeachmentHoax”, thanks “Warriors in Congress” & singles out @SenThomTillis @RepTedBudd, @RepGregMurphy, @RepMarkWalker, @RepMarkMeadows, @RepRichHudson, @RepDanBishop, @virginiafoxx, other @NCGOP. @ABC11_WTVD #abc11 pic.twitter.com/Gp6qC1znta— Jonah Kaplan (@KaplanABC11) February 7, 2020
House Speaker Tim Moore, R-Cleveland, was among the NC lawmakers who joined Trump at Central Piedmont Community College.
"Opportunity Now is a model for prioritizing America's economically distressed communities by encouraging targeted private investment, an approach that is working in North Carolina with historic rehabilitation tax credits, pro-growth tax and regulatory relief, and workforce training to bring jobs to low-wealth counties," Speaker Moore said Friday.
RELATED | What Opportunity Zones mean for Raleigh
According to Moore's office, Opportunity Now is a federal tax incentive contained in the Tax Cuts and Jobs Act of 2017 that promotes long-term equity investments in low-income communities designated as qualified opportunity zones.
In a state as purple as #NorthCarolina, @POTUS @realDonaldTrump team knows that appealing to non-traditional @NCGOP base could make huge difference come #2020election. #OpportunityZones, #FirstStepAct, #HBCU funding could emerge as major campaign focus. @ABC11_WTVD @ABCPolitics pic.twitter.com/d7kK4NMsyy— Jonah Kaplan (@KaplanABC11) February 7, 2020
"I appreciate President Trump and our state's members of Congress for putting Opportunity Now in place, enacting successful economic reforms to complement its goals, and working to make the initiative a success in North Carolina and across the nation," Moore said.
RELATED | What you need to know about Opportunity Zones
NC Sen. Thoms Tillis alsp joined Trump in Charlotte.
"I'm proud to have supported the creation of Opportunity Zones across North Carolina, and I want to thank President Trump for speaking today at the Opportunity Now Summit in Charlotte," Tillis said. "All North Carolinians deserve their shot at realizing the American Dream, and Opportunity Zones are already making an impact by tackling poverty and investing in communities to promote development and economic prosperity."
Charlotte Mayor Vi Lyles, a Democrat, criticized Trump's policy as a "tax shelter for high-wealth individuals and trust funds."
On Friday, Trump campaign staffers cited several measures that have helped North Carolinians, including the First Step Act, which is designed to provide resources to help former inmates find jobs and assimilate into society, and the Tax Cuts and Jobs Act, which created "Opportunity Zones," designated areas where a tax credit is available to those who invest and help blighted communities.
RELATED | The fundamentals of Opportunity Zones
North Carolina Democratic Party Chairman Wayne Goodwin released a statement ahead of Trump's visit to Charlotte denouncing those measures.
Trump’s done here is far different than a rally & he acknowledges this too; @POTUS @realDonaldTrump is using this Opportunity Summit as an opportunity to focus on economy & talk policy. Big focus as well on minorities & African American communities. @ABC11_WTVD @ABCPolitics pic.twitter.com/GPjuBc59cn— Jonah Kaplan (@KaplanABC11) February 7, 2020
"President Trump and Washington Republicans passed a massive corporate tax giveaway to the wealthy few and big corporations, leaving middle-class North Carolina families struggling to keep up with the rapidly rising cost of living," Goodwin said. "Even the policies he touts as helping low-income North Carolinians are in reality a massive windfall for the rich at the expense of working-class North Carolinians and our communities of color. President Trump's broken promises to North Carolinians mean the rich get richer while working families struggle to keep up."
Trump's team noted that the unemployment rate in North Carolina has dropped to a historic low of 3.7 percent.
"North Carolinians finally have someone in the Oval Office who will fight for them," said Samantha Cotten, Trump Victory spokesperson. "President Trump has been a champion for criminal justice reform, combating poverty, and offering tax credits to reinvest in previously neglected neighborhoods."
The president previously hosted a 'Keep America Great' rally in Fayetteville in August.
Trump will return to Charlotte in late August for the Republican National Convention, where he is expected to claim his party's nomination for president.
"We'll be coming here a lot," Trump said Friday.
The Associated Press contributed to this report.