Study examines how Durham County Memorial Stadium could be better used
DURHAM, N.C. (WTVD) -- A new feasibility study is underway to determine whether Durham County Memorial Stadium is reaching its full potential and what improvements or expansion opportunities may be possible.
The study is being overseen by Durham Next, an economic development organization, and led by global architecture and design firm Gensler.
"We see this as a multi-use venue. Not just sports. Festivals, events, activities," said Tara Kenchen, executive director of Durham Next. "We hope whatever we come up with, we'd be able to host all that. So a multipurpose asset for the community."
Built in 1958, Durham County Memorial Stadium is marketed as Durham's flagship sports facility. The 25-acre venue seats about 8,500 people and hosts a variety of sporting events, including the CIAA Football Championship. It also serves as home field for several teams, including the Carolina Flyers ultimate frisbee team and Shaw University's football program.
Some residents say the stadium is underused and support efforts to explore new opportunities for the site.
"It's normally empty. Typically not a lot of people there," Durham resident Thomas Odom said.
Odom said he would support public investment in the stadium if it resulted in meaningful improvements.
"I wouldn't mind," he said. "If you're paying taxes, you aren't seeing it. It goes in one hand and out the other."
Officials with Durham Next said they believe upgrades and possible expansion could help attract more events, boost sports tourism and spur additional development in surrounding areas.
"Maybe that could jumpstart other growth," Kenchen said. "We absolutely think it gives us an opportunity for more sports tourism. More visitors come in."
The outcome of the study will depend in part on community input. Organizers plan to hold several public meetings and town halls, with the first meeting expected next month.
