marketing

Kristaps Porzingis signs deal with BodyArmor sports drink
New York Knicks power forward Kristaps Porzingis has gone from unwanted to lauded to marketable star just 22 games into his NBA career.
Carli Lloyd adds 50K Twitter followers during final; value of image soars
Kraft: Title game party for sponsors
Miami, Adidas strike 12-year deal
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Carli Lloyd adds 50K Twitter followers during final; value of image soars
Kraft: Title game party for sponsors
Miami, Adidas strike 12-year deal