Covergirl cosmetics now has its first cover boy.
James Charles is a 17-year-old social media celebrity and he is now the cosmetic giant's very first male ambassador.
Music superstar, Katy Perry, made the big announcement on her Instagram account by posting a picture with the New York-based makeup artist.
Charles will appear in campaigns for CoverGirl's newest mascara, "So Lashy."
They call the popular beauty blogger and social media star a boundary breaker.