The incident happened just before 10 Sunday night outside of the Circle K near 108 NC Highway 54.
Police said Christina Marie Hayes, of Durham, was hit by a 2017 (or newer) Honda CRV while trying to cross the road.
"There's a lot of accidents in the early morning," said Gina Allen, an employee at the nearby MediterrAsian Bistro. "You know if somebody crosses the road at night, you can't see them because it's very dark out there."
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She was transported to the hospital with life-threatening injuries where she later died.
Officials do not believe speed or alcohol were factors.
"She was a nice lady, cool, outspoken, joyful because she stayed happy," said Hayes' former neighbor Shamel Spears. "She was always happy when she was around. She was a real nice lady."
Police said they collected parts of the car's front grill at the scene and created a mock-up of what the car may look like.
No charges have been filed at this time.
Those with any information are asked to call CrimeStoppers at (919) 683-1200.