That's because Southern Biscuits and Gravy is the winner of the chip company's annual "Do Us a Flavor" contest. The chip flavor beat out three other offerings: Wavy West Coast Truffle Fries, New York Reuben and Kettle Cooked Greektown Gyro.
Reaction so far has been positive.
Toby's manager, TK polls the streets to support his mom's Biscuits & Gravy @LAYS recipe. Reply #VoteBiscuits to help pic.twitter.com/CZg5nakdoS
— Toby Keith (@TobyKeithMusic) October 17, 2015
All four flavors have been available for purchase since July 27, but now the three losers will disappear.
Hailey Green of Indiana came up with the flavor, meaning she gets a $1 million prize. That's equal to about one percent of net sales.
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